-Apple's iBookstore selling Ivey case studies

Internet Business News
06-20-2011
-Apple's iBookstore selling Ivey case studies

INTERNET BUSINESS NEWS-(C)1995-2011 M2 COMMUNICATIONS

20 June 2011 - Apple's (NASDAQ:AAPL) iBookstore has started offering the case studies catalogue of Canada-based Ivey school of business, the Financial Times reports.
Over 500 cases published by Ivey are available at a price of CAD3.99 (USD4.06/EUR2.85) each through iTunes. Ivey, which publishes over 200 new cases a year, will add newer cases regularly.

Ivey Publishing's director Paul Beamish said the move was part of the business school's attempts to offer easy access to its cases to everyone. Ivey hopes the cases available through iTunes would attract the attention of a wider audience.

Ivey is the first of the big case publishers to use iTunes to make its cases available to a wider audience, but other business schools and universities have successfully published other types of teaching materials on the Internet.

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(Copyright M2 Communications, 2011)